Image copyright Maulik Sutariya via Unsplash
Congratulations! You made it to the end of the guide for understanding app store optimization, or ASO. By now you should have a better understanding of mobile app marketing and can walk away with some ideas for how to boost downloads to your app.
We recommend employing multiple marketing strategies to help get the most attention to your app, but it’s up to you to determine which strategies will be most effective. When you’re trying to boost app downloads, remember to research your audience thoroughly and create content and messaging that will appeal to them directly.
You might feel frustrated or overwhelmed, but remember that there are always new ways of approaching your challenges when it comes to mobile app marketing. If one strategy isn’t getting you the results you want, you can always pivot and try something else! Start small and carefully build out your plan of action, including information on budgeting, timeline, and channels for implementation. Trying out one strategy at a time will also allow you to more accurately compare your results and understand which method is driving the most conversions to your page. This will help tremendously with understanding your audience and the types of content that resonate with them.
If you enjoyed this guide, we hope you will check out some of our other guides from the Mobile Academy.
You’re now well on your way to being an expert in ASO! We hope that after reviewing this guide, you feel more confident in promoting your app and are ready to start putting together your plan. Don’t forget to let us know what kind of results you’ve gotten from these strategies, and feel free to reach out to the team if you’d like extra support with app marketing, design, or development.
Best of Luck,