How to make your app stand out in the app store

Table of Contents

Optimize, optimize, optimize!

You may have heard the phrase “location is everything” in relation to real estate. When it comes to marketing a digital product, location is just as important. That is – making it easy for people to find your app so they can download it. This is known as SEO – Search Engine Optimization. Just remember, optimize, optimize, optimize!


You can increase your app’s SEO by:

  • Conducting keyword research – Use what you know about your intended user base to research the keywords or search terms of people who fit those demographics. Once you have identified some popular keywords, make sure they are present throughout your website, app store listing, and anywhere else that your product has a digital presence. You can use tools like Semrush to give you ideas for what keywords are trending among your target audience.
  • Optimizing your App Store Listing – Make your app stand out in the store by making your title descriptive but to the point, adding relevant keywords, including a helpful description, and including eye-catching screenshots and a video walkthrough of the app’s capabilities. 


Check out this listing for our client Mobile Measures, featuring screenshots of key functionality and a video we created to showcase the app’s value. While unedited screenshots of your app are accepted under the App Store Guidelines, adding a little extra oomph will help your listing stand out and encourage people to download the app. 


Here’s a free figma template you can use as a starting point. Make sure you review Apple’s specifications for screenshot submission before getting to work.

A preview video like the one we created for Mobile Measures can help your app listing stand out in the store

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