App store optimization (ASO) is the process of optimizing a mobile app’s visibility in an app store, such as the Apple App Store or Google Play Store, in order to increase the amount of organic downloads. Strategies for optimization can include keyword research, description optimization, and app store analytics. Focusing on ASO strategies can result in significant increases in traffic and downloads to your app.
According to Statista, there were 3.3 million apps in Google Play Store by the end of Q1 in 2022. The same source reported that over 2.1 million apps were available in Apple’s App Store in the same period. With more than 5.4 million apps listed in the two largest app stores, achieving and holding high app rankings is becoming very challenging.
In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). To optimize for high CTR, you must convince people to click on your app store listing once they find it. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings.
In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores.
