Have you ever browsed for something online, added it to your shopping cart, and then never completed the purchase? If so, you’re not alone. Studies have shown that in ecommerce scenarios, shopping carts are abandoned nearly 70% of the time. Bolt, a software company that streamlines the ecommerce experience with one-click-shopping, estimates that this amounts to approximately $1.92 trillion in revenue lost. This is because the checkout process is frequently too tiresome with multiple steps, requests too much information, and requires a lot of clicking. Now ecommerce giants like Amazon, Paypal, and Apple are turning to one-click shopping as a way to reduce that friction, and the trend is spreading across the internet. Companies like Casper and Forever 21 made use of Bolt’s API to integrate one-click shopping into their platform. Forever 21 managed to boost conversion rates to 63%, over a 40% checkout rate on guest accounts.
If you’re considering implementing a new ecommerce experience to your clients with one-click-shopping, here are a couple of things to consider:
Let customers opt-in
It’s important to give customers the choice to opt-in to this method of checkout, as it will require you to store their information for quick use. It’s also a good idea to have the user verify that their preferred credit card and address are selected so you won’t have to ask them to confirm it every time.
Keep sensitive information secure
If you’re implementing one-click-shopping, it is recommended to add encryption, tokenization, and other security measures to protect users’ data. Consider looking into software like the Bolt API to ensure that your customers’ data is kept safe from harm.
