Make it Easy for Users to Leave Positive Feedback
8. App store reviews: Encourage users to leave positive reviews on the app store to improve your app’s visibility and credibility.
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In addition to customer reviews for social media, it’s also important to pursue reviews on the app store itself. More positive reviews lead to better search results on the store, making it easier for users to find your app. So what can you do to encourage users to leave more reviews?
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Here are a few tips:
Give users an easy way to leave a review by adding a link or popup directly within your app or website. Â
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For iOS apps, you can set it up so that users can leave a rating or review without ever leaving the app with the help of the SKStoreReviewController API. This tool, provided by Apple, lets you use the prompt up to three times in a 365 day period so you won’t have to worry about bothering users for reviews too often.Â
Ask for a review at an appropriate time so it aligns with a positive interaction with the app, such as completing a task or after interacting with content.
Offer rewards for leaving positive reviews such as a subscription discount or free access to premium features.
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9. Content marketing: Create high-quality content such as blog posts, videos, and infographics that provide value to your target audience and promote your app.
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Prove the value of your app by creating content with valuable information relevant to your audience. The popular meditation app Headspace has plenty of free articles and videos on its website, covering topics from meditation to mindfulness, sleep, and more. This provides potential customers with a sampling of content to help them decide.Â
10. Local marketing and localization: Use local SEO techniques to improve your app’s visibility in local search results and adapt your app store listing to different languages and cultures to reach a wider audience.
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Localization is the process of adapting your app to conform to the language and cultural needs of a given geographic region or market, and any other particularities specific to the area. This can improve local search results and help you reach a wider audience.Â
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Here are a few tips to improve your app’s localization:
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Translate your app. Work with a skilled translator familiar with the culture or cultures where your app will be available. Be sure to provide translations not just for the app itself but also for the store listing, marketing materials, and customer support.
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Research local keywords and include them in your listing to make it easier for users in that area to find your app.
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Customize your app’s user interface to better align with the cultural preferences of your target market. Consider how a given audience may receive color schemes, icons, and imagery.
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Provide local payment methods. Use payment systems familiar to the audience at hand to reduce the barrier to entry.
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- Email marketing: Build an email list of interested users and send regular updates about your app, including new features, promotions, and updates. Use engaging visuals in your emails to capture users’ attention and encourage them to download your app.
Email marketing is a delicate balance. You want to keep your audience engaged, but you don’t want to overwhelm them with too much information. One way of doing this effectively is by offering users exclusive promotions via email.Â
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Spotify uses user data to connect audiences with content that is meaningful to them, and includes a clear-to-action to hook the user. Â
