America’s Test Kitchen is a trusted resource for home cooks, offering thoroughly tested recipes, cooking tips, and instructional videos. By combining culinary expertise and rigorous testing, ATK ensures every recipe delivers consistent, high-quality results.
The global food & recipe app industry is rapidly expanding
Prefer digital recipe apps over traditional cookbooks
Smart meal planning & tailored recipes boost user retention
Subscription & ad-based recipe apps generate 30%+ higher revenue
The Challenge
Following continuous growth and evolving user expectations, America’s Test Kitchen needed to elevate its mobile presence. Key issues included:
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Outdated User Interface
The app’s design lacked intuitive navigation, causing friction in exploring recipe collections. -
Limited Device Support
Many users wanted a seamless cooking experience on both phones and tablets. -
Inconsistent Content Organization
Managing thousands of recipes, video tutorials, and cooking tips demanded a robust, user-friendly structure. -
Engagement & Retention
To stand out, ATK needed features that kept users returning—like personalized recommendations and user collections.
What did
OpenForge do
We teamed up with America’s Test Kitchen to tackle these core objectives, focusing on user experience (UX), robust functionality, and a visually appealing design.
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UI/UX Redesign
- Streamlined navigation flows based on user testing.
- Consistent layout ensuring seamless browsing between recipes, videos, and tips.
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Enhanced Cross-Device Support
- Optimized layouts for both smartphones and tablets, making it easier to cook with a tablet propped up on the kitchen counter.
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Smart Search & Collections
- Dynamic search with filters for dietary preferences and difficulty levels.
- Personalized recipe collections to keep favorites organized.
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High-Quality Culinary Videos
- Integrated step-by-step tutorials to help users master new techniques.
- Smooth playback and buffering controls, so content remains accessible even with spotty Wi-Fi in the kitchen.
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Performance & Scalability
- Efficient codebase ensuring quick load times, even with high-definition videos.
- Scalable infrastructure able to accommodate spikes in weekend or holiday traffic.
The Results
- 3X Increase in Monthly App Sessions
- Personalized collections and smart search turned one-time visitors into loyal home cooks.
- Consistent design and reliable recipe results earned high praise from new and returning users alike.
- +95% User Satisfaction Rating
- Clear organization of recipes and helpful in-app tutorials alleviated common user frustrations, cutting support tickets by 25%.
Ready to Elevate Your Culinary or Lifestyle App?
America’s Test Kitchen has set the standard for user-first, feature-rich, and scalable app experiences.
Want to create an app that stands out? Our team specializes in turning bold ideas into high-performing digital products. Let’s connect and bring your vision to life.
