OpenForge
Menu

Case study

AI Worldbuilding App Increases Engagement By 60% With Real-Time Collaboration

How OpenForge worked on collaborative creation, AI-assisted worldbuilding, performance, quality, analytics, and growth for Summon Worlds.
Summon Worlds banner

Snapshot

Figures already published in this case study, restructured for clarity — not new numbers.

$407B

Projected AI Software Revenue by 2027

75%

of Enterprises Using Generative AI by 2026

3X Higher

User Engagement with AI Personalization

5x Faster

Content Creation with AI-Assisted Tools

Industry context

Third-party industry data for context. These are not OpenForge or client results.

79%

Of organizations report using generative AI, up from 65% in early 2024

Source: McKinsey & Company, 2025

88%

Of organizations report using AI in at least one business function, up from 78% a year earlier

Source: McKinsey & Company, 2025

Creative AI Worldbuilding App teams building fantasy worlds face a fundamental problem: existing tools force them to work in isolation. Writers, game masters, artists, and storytellers traditionally use separate platforms, creating fragmented worldbuilding experiences with no real-time collaboration.

Summon Worlds, approached us with a revolutionary goal: create the first true collaborative AI worldbuilding app platform where multiple creators can build interconnected fantasy worlds together in real-time.

AI software revenue is expected to skyrocket by 2027

Of Enterprises will use generative AI by 2026 for efficiency & automation

User engagement with AI-personalized creative experiences

Content creation speed with AI-assisted worldbuilding tools

The Challenge

When Summon Worlds approached OpenForge, they had identified a major gap in the fantasy creation market. Creators across multiple domains - fantasy writers, D&D Dungeon Masters, and storytellers - were struggling with fragmented, time-consuming worldbuilding processes. Summon Worlds needed to build a revolutionary platform that could:

Unify Fragmented Creation Tools

  • Writers used different tools than DMs, creating market silos
  • No single platform served the complete fantasy creation ecosystem
  • Existing tools lacked real-time collaboration capabilities

Enable True Multi-User Collaboration

  • Traditional worldbuilding tools were designed for single users
  • Creators wanted to build worlds together but had no effective platform
  • Need for real-time editing without conflicts or data loss

Bridge Multiple Creative Workflows

  • Fantasy novelists needed different features than D&D campaign managers
  • Visual creators required integrated art generation
  • All users needed export capabilities for their specific use cases

Scale Rapidly in Competitive Market

  • Needed fast deployment to capture market opportunity
  • Required scalable infrastructure for anticipated user growth
  • Had to differentiate from established players like World Anvil and D&D Beyond

What did OpenForge deliver to the AI Worldbuilding App

OpenForge partnered with Summon AI Worldbuilding App to build a next-generation fantasy AI worldbuilding app. Our team delivered a comprehensive solution across 10 critical development areas:

1. Real-Time Collaborative AI Generation

  • Built the first AI worldbuilding engine designed for simultaneous multi-user creation
  • Writers, game masters, and artists can work within the same interconnected world simultaneously
  • Advanced conflict resolution system ensures AI-generated content maintains consistency across multiple creators
  • Real-time synchronization prevents data loss and creative workflow disruption

2. Collaborative World Knowledge Intelligence

  • AI system creates living, interconnected worlds where all elements automatically know about each other
  • When one contributor adds content, AI updates world knowledge so other contributors can reference those connections
  • World Knowledge Base tracks relationships, lore, and context across all collaborative contributions
  • Smart relationship mapping ensures world consistency regardless of who creates what content

3. Generative AI Features

  • Multiple creators can generate artwork within shared style frameworks
  • Pre-populated style libraries (Steampunk, Epic Fantasy, etc) ensure visual consistency across collaborative projects
  • Enhanced AI chips provide one-click improvements that maintain the world's established aesthetic

4. Collaborative World Management & Discovery

  • Shared World Locations Systems allow multiple creators to build and link locations together
  • Character Binding enables assignment across multiple creators while maintaining world consistency
  • Timeline Views show complete project history from all team members
  • Discovery feed allows teams to explore and collaborate upon other worldbuilding projects

5. Performance-Optimized Collaborative Infrastructure

  • Lightning-fast AI generation maintains speed even during simultaneous multi-user sessions
  • Scalable architecture supports multiple collaborative teams working on different worlds
  • Advanced caching provides instant access to shared world elements for all team members
  • Mobile-responsive design enables collaborative worldbuilding creation on any device

6. Lightning-Fast Deployment & Agile Development

  • Agile rollout achieved concept to live testing in 1-4 weeks for rapid market validation
  • Scalable infrastructure designed to handle growing collaborative user base from launch
  • Iterative development approach allowed for real-time feature refinement based on user feedback
  • Fast deployment capabilities crucial for competitive AI app market entry

7. Custom AI Model Setup & Optimization

  • Custom AI models tailored specifically for generating collaborative lore, characters, and interactive story elements
  • Advanced image generation capabilities producing on-the-fly visuals for NPCs, locations, and collaborative story elements
  • Sophisticated content moderation ensuring safe interactions and compliance with community standards across collaborative sessions
  • Continuous AI model refinement based on collaborative user data and iterative testing for improved generation quality

8. Comprehensive QA Testing & Analytics Implementation

  • Rigorous quality assurance ensuring stability and performance across all collaborative features and AI generation tools
  • Advanced analytics implementation providing data-driven insights for collaborative platform optimization
  • Performance testing specifically for multi-user collaborative scenarios and simultaneous AI generation loads
  • Analytics framework designed to guide future collaborative enhancements and user-focused improvements

9. Strategic Mobile App Marketing & User Acquisition

  • Strategic app store optimization (ASO) and targeted advertising campaigns to increase collaborative platform visibility and downloads
  • Data-driven marketing efforts specifically designed to engage potential collaborative teams and convert them into active community members
  • User acquisition strategies focused on building collaborative creator communities rather than individual users
  • Marketing campaigns highlighting real-time collaboration capabilities and multi-creator workflow benefits

10. Advanced AI Chat Optimization for Collaboration

  • Customizable AI chat models with user-defined parameters for collaborative storytelling style and interaction depth
  • Advanced NSFW safety settings maintaining secure, family-friendly collaborative environments while adapting to mature-themed collaborative campaigns
  • Multi-user chat systems enabling collaborative character roleplay and world development discussions
  • AI chat memory systems maintaining context across collaborative sessions and team member interactions

Core Development Challenges We Solved:

Real-Time Collaborative AI Worldbuilding: How do you enable multiple creators to simultaneously build interconnected fantasy worlds using AI generation without conflicts, inconsistencies, or data loss?

Multi-Creator Workflow Integration: Can writers, game masters, and artists collaborate on the same worldbuilding project while maintaining their specialized creative needs and outputs?

Collaborative AI Content Consistency: How do you ensure AI-generated characters, locations, and lore remain consistent when multiple users are creating and editing simultaneously?

Scalable Infrastructure: How do you build real-time collaborative worldbuilding systems that handle multiple simultaneous users per world while maintaining fast AI generation?

The Results

  • 60% increase in user engagement across all creative audiences
  • 40% reduction in AI operational costs through optimization
  • Faster Speed-to-Market
  • 2X Growth in Subscription Conversions
  • 35% Growth in Organic Downloads
  • Sub-2-second AI generation times across all content types
three phones screens featuring list of summons, character creation, and explore page

More selected work

Other OpenForge case studies and insights