Introduction to App Store Branding
Ever thought about just how many apps there are in the app store today? Business of Apps reports that there were 2.184 million apps and games in 2022, an increase of over 20% since the prior year. The number today would be noticeably higher though, as Apple approves an average of nearly 1,000 new apps to the app store every single day. That’s quite a lot of competition. This guide will show you how to make your app stand out in the app store.
Considering how much competition is out there, what can you do to attract users to download your app, and how do you draw them to it in the first place? There are many strategies and approaches you can take to achieve this, but today we’re going to focus on our top 5 recommendations when it comes to making your app shine in the store.
If you have a great product but you’re struggling to make it stand out in the store, don’t fret! We’re here to help – read through the guide for some ideas on how to get more traction on your store listing.
In this Guide, we’ll be covering…
- How to use SEO and ASO to increase your app’s visibility on the web and in the store
- How to keep your app updated regularly and your users engaged by providing meaningful feature updates
- How to use content marketing to promote organic traffic to your app
- How to design an icon that is eye-catching and effective