What is anticipatory design, and how can you use it to build a better ecommerce experience for mobile and web?

What is anticipatory design

How anticipatory design can help you build a better e-commerce experience?

By Rachel Bennett

If you’re a UX designer working on mobile applications, you’ve probably got a lot of challenges to overcome when it comes to creating user experiences. These days, users are looking for modern, seamless experiences that guide them naturally through the interface in a way that is thoughtful and personalized to them. Here is where anticipatory design comes in!

But you may be thinking, I’m just a designer – not a fortune teller! How am I going to know what a user wants before they tell me? In this guide, we’ll explain what anticipatory design is, how it works, and how you can use it to create experiences that anticipate a user’s needs and wants.

As the capabilities of artificial intelligence have increased, so too have the possibilities and applications for anticipatory design. We’ll be detailing four strategies that you can incorporate into your ecommerce platform:

Employing the principles of anticipatory design can benefit both your users and your business by making users more engaged and satisfied with their experience. This satisfaction can ultimately lead to increased revenue and growth of your platform. You can also expect to see improvements in customer loyalty, confidence in your brand, and a reduction in support requests due to decreased friction. By the end of this guide, you’ll have a solid understanding of the core tenants of anticipatory design and how to plan for them in your designs. 

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