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iPhone showing Apple App Store icon on screen, symbolizing apple app store external-payment-links, app compliance, and iOS developer payment options.

Apple External Payments Explained: A 2025 Beginner’s Guide

For years, Apple’s famous “30 % cut” on in‑app sales left many indie studios and SaaS founders feeling boxed in. Want to offer a web discount? Against the rules. Crave direct credit‑card data for churn analysis? Forget it. The latest iOS update, propelled by EU regulators and a decisive U.S. court ruling, cracks open that walled garden. Here’s what it actually changes—and what it doesn’t

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