Keywords play a crucial role in ASO positioning. They are the terms or phrases that users use to search for apps in the app store. Optimizing your app for relevant keywords can significantly improve your app’s visibility and discoverability in the app store search results.
When selecting keywords for your app, it’s essential to choose relevant and high-traffic keywords that align with user intent. You can use various tools like Google Keyword Planner, App Annie, or Sensor Tower to identify relevant keywords.
7 things to have into consideration when choosing the keywords for your mobile App:
1. Identify Relevant Search Terms: Start by brainstorming a list of relevant search terms that users may use to find your app. Think about what words and phrases users may use when searching for an app like yours.
2.Use Keyword Research Tools: Use keyword research tools like Google Keyword Planner, App Annie, or Sensor Tower to identify relevant keywords and phrases. These tools provide data on keyword search volume, competition level, and relevance.
3.Analyze Competitor Keywords: Look at your competitors’ app store listings and analyze their use of keywords. Identify which keywords they are targeting and how they are using them.
4. Use Long-Tail Keywords: Use long-tail keywords that are more specific and less competitive than broad keywords. Long-tail keywords can help your app to rank higher in the search results.
5. Consider User Intent: Choose keywords that align with user intent. Think about what keywords users are likely to use when searching for an app like yours.
6. Prioritize High-Volume Keywords: Prioritize high-volume keywords that have high search volume and low competition. These keywords can help you to increase your app’s visibility and discoverability.
7.Monitor and Optimize Your Keyword Strategy: Regularly monitor your keyword performance and optimize your keyword strategy accordingly. Use analytics tools to track your keyword performance and make data-driven decisions to improve your ASO strategy.
